IT's New Focus! The theme of the future is "Mobile Computing & Communication (MCC) and to include new mobile devices, operating systems and applications -" Mobile Devices "(MOD's). Taken in this game are quite clear Apple and Google, you just have to look at the report figures for the previous quarter.
your IT strategy, one could also "Method of Destruction" - MOD (a U.S. band) call for the rest: Yahoo, Microsoft, Nokia, ... Again, an analysis of the results gives information. These companies, which are particularly battered in the current crisis, long before that failure to do their homework properly.
Apple iPhone has launched in 2007 his ingenious and a great marketing program run: Innovation is the same high price. In 2008, Apple has the overall market for mobile phones reached just about 1%, but about 20% of the total profit retracted. If one considers only the smartphone market, divided as follows as on: Nokia Symbian 50%, 20% of RIM Blackberry, Windows Mobile 12% and 10% of Apple. Google's Android appeared in these statistics still do not - it still dominate the veterans.
Apple has with its "apple store" a men's band of developers selected, use the platform to throw applications for the iPhone on the market. The other players try to build on this success bashful, or for example how to dress up their Nokia Symbian as open source. What bothers you all is their proprietary environment. The applications run on all platforms, and only on their own they must be developed on the Mac and Apple for example. Apple will keep its role in the exclusive segment further, which I doubt the other crap riders.
The exception is with Google Android as open source. There are only 2-3 models with Android, but it will this year at least 10 to come. Almost every developer in the world can begin now to develop applications on the Linux kernel of Android and trade them on the Android Market. The number, usually even free applications increases, so steadily. It requires no contract, no exclusivity, a regular contract and unlimited data plan - which is finally getting cheaper - is enough. Sooner or later, all manufacturers, unless of course Apple, Android, in their portfolio and Android will capture the mass market. All mobile phones to smartphones so, and at reasonable prices.
The next innovations already indicate the direction of where to go on MCC & MOD: So the "netbook without chrome keyboard" haunts (MACNET or iNet) from Apple for several days by the media and the media noise in the forest near the "Chrome OS" announcement by Google, was to be heard clearly.
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