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The Winners are: Apple, Google and the Losers are: Microsoft, Nokia, RIM ... How hard is

IT's New Focus! The theme of the future is "Mobile Computing & Communication (MCC) and to include new mobile devices, operating systems and applications -" Mobile Devices "(MOD's). Taken in this game are quite clear Apple and Google, you just have to look at the report figures for the previous quarter.

your IT strategy, one could also "Method of Destruction" - MOD (a U.S. band) call for the rest: Yahoo, Microsoft, Nokia, ... Again, an analysis of the results gives information. These companies, which are particularly battered in the current crisis, long before that failure to do their homework properly.

Apple iPhone has launched in 2007 his ingenious and a great marketing program run: Innovation is the same high price. In 2008, Apple has the overall market for mobile phones reached just about 1%, but about 20% of the total profit retracted. If one considers only the smartphone market, divided as follows as on: Nokia Symbian 50%, 20% of RIM Blackberry, Windows Mobile 12% and 10% of Apple. Google's Android appeared in these statistics still do not - it still dominate the veterans.

Apple has with its "apple store" a men's band of developers selected, use the platform to throw applications for the iPhone on the market. The other players try to build on this success bashful, or for example how to dress up their Nokia Symbian as open source. What bothers you all is their proprietary environment. The applications run on all platforms, and only on their own they must be developed on the Mac and Apple for example. Apple will keep its role in the exclusive segment further, which I doubt the other crap riders.

The exception is with Google Android as open source. There are only 2-3 models with Android, but it will this year at least 10 to come. Almost every developer in the world can begin now to develop applications on the Linux kernel of Android and trade them on the Android Market. The number, usually even free applications increases, so steadily. It requires no contract, no exclusivity, a regular contract and unlimited data plan - which is finally getting cheaper - is enough. Sooner or later, all manufacturers, unless of course Apple, Android, in their portfolio and Android will capture the mass market. All mobile phones to smartphones so, and at reasonable prices.

The next innovations already indicate the direction of where to go on MCC & MOD: So the "netbook without chrome keyboard" haunts (MACNET or iNet) from Apple for several days by the media and the media noise in the forest near the "Chrome OS" announcement by Google, was to be heard clearly.

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Microsoft sick?

Spiegel Online - 07/24/2009. Redmond - is weakening "the software giant Microsoft: A lull in the PC market and the economic crisis hit the company harder than expected profit collapsed in the last quarter by almost 30 percent to $ 3,000,000,000 (2.1 billion euros). Sales fell 17 percent to 13.1 billion dollars. finished the first time since going public in 1986 Microsoft to a fiscal year with a drop in sales. "

My Opinion: Now show the first issues in the critical areas for the future, most clearly. The Windows-sector has been suffering particularly hard, with almost 30% less turnover and 33% less profit. In the Games & Mobile field sales decreased by 25%, this makes MS a bit smaller, but still lost $ 130 million. The most important future area the Internet services, sales declined by over U.S. $ 100 million and the loss increased by nearly $ 250 million U.S.. Turnover and loss are now equal to $ 730 million in U.S.. But the sluggish business clients - servers and business sectors - have prevented a more drastic decline. Have the "consumers" already decided against Microsoft? Or does anyone think Yahoo Microsoft's online services can save?

I do not believe it. The search engine "Bing" was used by a lot of marketing effort, possibly in the U.S., some early attention. In the Mobile-area Apple has shown with the iPhone (increased sales by almost 12% and profit up 15% last quarter as a whole), how it works and the list of manufacturers that will offer mobile devices with Android on the increase. Apple has entered the market in 2007, in 2008 "only" about 1% of global mobile phones (from approximately 1.2 billion total) were sold, but almost 20% of profits over the industry! Google is lurking with "Chrome OS" behind the corner and the Microsoft Windows 7 aims to solve problems? No way!

High-speed Internet in connection with mobility requires new solutions. Microsoft, with its liabilities, to hang like a millstone, lags behind her and will continue to lose Martktanteile.

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car boom in emerging markets

I just got from my friend Horst (Pirelli), a mail car boom in the coming years. This following excerpt: sixfold

car sales in emerging countries by 2018
"Despite the unprecedented crisis in sales and generally gloomy forecast is the automotive industry from its greatest period of growth so far," the international strategy consulting firm Booz & Company. The reason given for this view with a rising per capita incomes in emerging countries and significantly cheaper and more precisely tailored to problems of mobility vehicles, which draw a sixfold increase in local auto sales to be up to 2018. "

My comment:

respect to these predictions of massive growing car market in emerging countries my opinion. This growth can be our manufacturers, relatively little use of cars coming go there today mainly from Japan and soon in India itself (as already Rolls-Royce, for example) or China (with start-up support of our manufacturers).

Where the lag we are still behind her, what the Needs in these regions is concerned. Our premium manufacturers have just their "America problem" in Germany. I have the BMW branch in the day a 1-ser Coupe the high price of 47.0000, - seen (EUR 29.000, - plus list of 18,000 - Extras) - I think the spin at BMW.

These "premium" vehicles are in emerging countries with such high taxes (to right) proves that you play only one rare-existence. On the other hand, include, for example in Thailand pick-ups as agricultural vehicles and tax incentives. Thailand is now the world's largest pickup truck producer - Japanese models. There is no single German manufacturer of a pick-up date had offered. So it will continue to be such that the volume of business passing in these regions to our manufacturers.

So rather Horst: "All the shares of the company Porsche (see current number joke" tail wags dog "), Daimler, BMW quickly removed from the depot

;-) Regards, Lothar

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power with Google "Chrome OS" Microsoft Problems? Web

Following the recent announcement! of "Chrome OS" is back to a variety of news and comments. Much of this is nonsense and more of this speculation. If the so-called analysts believe that users want software to run on the computer, or that Google will probably take years before it Microsoft may extend to the operating system level, the water, etc., is The question whether the are paid for by Microsoft. Microsoft is of course too funny "by Chrome OS there is nothing more than a blog ..."! About Linux was not so long reviled similar. Are there still companies that do not use? Linux does indeed no small role in the Google concept. Instead of Chrome could also Firefox, Safari or even IE share, if someone wants.

I found on the Chrome release in September 2008 has the potential of a "Web OS" speculation at this point and my expectations have been confirmed. If Google is put into an "exotic" corner, as, for example, "small, low-power, mobile devices," or "just for consumers," then tell me which is reminiscent of IBM vs Microsoft OS / 2 and DOS times. Nor has flattened as Microsoft, IBM will destroy Google Microsoft. There is still the main frame, and there will be in 10 years "fat" Microsoft clients. With "fat" I mean that as for fresh Vista installation, virus checker 70,000 or are there no shows 100,000 files without any user data I have stored.

notice after my recent experience with netbooks and mobile computing, I have that I will have to install any applications running on a device or, provided I have the functionality I need. To the extent that how applications are available through the Web increases, the need for local applications. Of course, a certain amount of offline capability be available. I'm already largely independent of MS operating system and MS Office applications or similar dinosaur. This is certainly not for all applications and user groups, but I am convinced that for a majority of users - or call them containing consumer - so true. If not Google prevails, there will be somebody else. There is certainly a life - IT architecture and new OS - or in parallel to Microsoft. That of seeing and understanding can the shows already the road.